How it works: a Sample Travel Brand Relay
Here’s a brand relay launched in our boise, idaho community for our client ethos cabins; a local tiny cabin manufacturer with unique models available in the area for rent.
the brand wanted relay to increase exposure from the boise market beyond their rental listings on airbnb. they wanted to showcase the experience of a stay, the connection with nature, and the outdoor opportunities had at each location.
relay proposed the brand subscribe to an ongoing marathon, where each month, 2 runners are provided with a complimentary night’s escape to an ethos cabin (a $220 value) in exchange for creating and sharing content highlighting their experience.
3 months into the marathon and the results speak for themselves:
7 Instagram reels with >200k combined views (and counting)
>3,300 new followers on instagram and tiktok
6 five star google reviews
>10 new paid rental bookings
>115 new leads indicating interest in ordering a cabin
hundreds of photos and video clips provided by runners
And the best part- our runners are loving this brand partner! we currenly have a waitlist of more than 50 runners who’ve accepted the relay and will be collaborating with our client in the future.
click the reels below to see some examples of our runners at work:
Relay Runner: @sproutingvitality
Relay Runner: @merrills.on.the.move
relay runner: @idahoadventuremom
If we share the same city, join us!
Brands: brands@run-relay.com
runners: runners@run-relay.com
