How it works: a Sample Food & Drink Brand Relay

Here’s a brand relay launched in our pittsburgh, PENNSYLVANIA community for our client Insider Eats; a network of international chefs offering authentic menus from their home countries for local delivery.

the brand wanted relay to reach local consumers in the pittsburgh Market. they wanted to showcase the experience of ordering a meal, the convenience of delivery, and the cultural flavors offered by their chefs from around the world.

relay proposed the brand subscribe for an ongoing marathon, where each month, 8 runners are provided with $50 worth of complimentary food in exchange for creating and sharing content highlighting their experience.

3 months into the marathon and the results speak for themselves:

• 29 Instagram reels with >230k combined views (and counting)

• >1,400 new followers on instagram and tiktok

• 30 five star google reviews

• >800 new Members indicating interest in ordering a meal

• hundreds of photos and video clips provided by runners

And the best part- our runners are loving this brand partner! we currenly have a waitlist of more than 65 runners who’ve accepted the relay and will be collaborating with our client in the future.

click the reels below to see some examples of our runners at work:

Relay Runner: @STUFFTODOINPITTSBURGH

Relay Runner: @LITEBITESINTHECITY

relay runner: @SEEKING_NOURISHMENT

If we share the same city, join us!

Brands: brands@run-relay.com

runners: runners@run-relay.com